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Directed by Phyllida Lloyd
supported by Airkraft
designed by the American artist and print maker John Atherton for the US Office of War Information
written by his wife
for whom he customarily wrote a Tauberlied – a signature tune exploiting the exceptional qualities of his voice
Quest for Quality (IBM) railway Directed by Phyllida LloydAn original IBM poster, Quest for Quality, screen printed by G&B Arts, 1985. The poster, which features an illustration of a dimensional paradox by Josef Albers, was designed for an IBM exhibition of impactful posters that emphasized the companys commitment to quality and excellence. This example also has a quote from the American writer Peter Drucker, Efficiency is concerned with doing things right. Effectiveness is doing the right thing. Designed by
